Tips On Establishing a Brand For Your Business By: Brittany Ingram, Denis Robichaud February 2, 2021 When looking to establish a brand for your business, it can sometimes be overwhelming. What colors do I use? Fonts? Logos? The first question you should ask yourself is, "what exactly is a brand?" The term brand and logo are often used interchangeably and can be confusing to most. A logo is a visual shortcut associated with a company, whereas the term brand usually embodies al