TORI TURCO CASE STUDY

BRANDING PROJECT

Challenge

Create a brand that feels clean and elegant, that will allow for future business growth and be easily identifiable.

Scope of project

Strategy

Messaging

Copy Writing

Photography

Branding and Identity Design

Outcome

A new logo and marketing materials were created to support the Tori Turco brand as a professional, classy company that can compete in the residential and commercial property industry.

How we got started

We came together with Tori Turco through a previous branding project. Tori, a Residential and Commercial Realtor, became interested in developing a private brand that she could develop and bring to New England.

 

We started to understand Tori’s goals through a strategy meeting that defined the key components to bring forward in her brand. We began with a walking tour of Providence, RI, and an opportunity to build a library of brand photography taking advantage of the city backdrop.

Defining the brand

We always begin with a strategy session with our clients to clearly define a road map for future creative decisions. By doing this we are able to outline what will clarify, confuse or purify the brand.

 

We partnered with Tori through a two-hour strategy session that gave direction to guide creative development for the brand:

Defining The Brand Session

RESULTS

What we learned

We crafted a thoughtful brand positioning statement to help guide us along in the creative process by pulling out some of the strongest connecting keywords:

Brand Positioning Keyword

RESULTS

Brand Positioning Statement Session

RESULT

"Tori Turco provides a goal-oriented experience for professionals and families who seek a sophisticated, experienced and creative approach with a proven record for success."

Through the strategy session with Tori, we were able to focus our efforts and the overall concept which allowed the creative team to begin creating a brand around “Class”.

Branding

Tori came to us with a previous logo she had been using but wanted to elevate the brand, so we blended concepts she liked along with a modern and clean design. Our designers began with rough thumbnail sketches and then honed it to a bring a more sophisticated and visually appealing concept.

BEFORE

AFTER

WHAT'S NEW

We are proud to be named one of the top creative and design agencies in the U.S. by Clutch.co. This is a humbling experience and we thank our team members who make our clients look amazing day after day.

Discuss Your Vision.

DENIS ROBICHAUD DESIGN, LLC
P.O. Box 3627

Pawtucket, Rhode Island 02861

Toll Free: (845) 293-3746