DENIS ROBICHAUD DESIGN LLC
DR. PETER LANGTON CASE STUDY
BRANDING PROJECT
Challenge
Create a brand that is modern and clean with representation of development and leadership.
Outcome
A logo, printed marketing materials, website, brand photography and motion graphic promotional video that highlights the key services of the company.
Scope of project
Strategy
Messaging
Motion Graphics
Brand Photography
Marketing Collateral
Brand Messaging
Copywriting
Branding and Identity Design
How we got started
Dr. Peter Langton is a national writer, speaker and thought leader in the areas of executive development. Peter came to us with interest in establishing a more cohesive brand that would connect him with his clients in a more dynamic way.
Through a strategic session with Peter we developed a better understanding of his project goals and planned a custom set of solutions to elevate his brand and defined key components to guide the creative.
Defining the brand
During a one-hour strategy session with Peter we were able to highlight the personality of the brand quickly and produced some of the following to inspire our creative team.
Defining The Brand Session
RESULTS
What we learned
We crafted a thoughtful brand positioning statement to help guide us along in the creative process by pulling out some of the strongest connecting keywords.
Brand Positioning Keyword
RESULTS
Brand Positioning Statement Session
RESULT
"Dr. Peter Langton leads goal-oriented coaching for organizational leaders that develop individual executive confidence to be empowering and effective leaders."
Our discussions with Peter revealed his creative approach to supporting his clients grow and achieve their goals in a purposeful way that instills confidence.
Branding
Peter came to us looking to create a distinctive and memorable brand that conveyed professional development, out-of-the-box thinking and credibility. Our team conceptualized a variety of identities that conveyed this growth and creativity and Peter selected our abstract and modern option to roll out across the company collateral.
