DR. PETER LANGTON CASE STUDY

BRANDING PROJECT

Challenge

Create a brand that is modern and clean with representation of development and leadership.

Outcome

A logo, printed marketing materials, website, brand photography and motion graphic promotional video that highlights the key services of the company.

Scope of project

Strategy

Messaging

Motion Graphics

Brand Photography

Marketing Collateral

Brand Messaging

Copywriting

Branding and Identity Design

How we got started

Dr. Peter Langton is a national writer, speaker and thought leader in the areas of executive development. Peter came to us with interest in establishing a more cohesive brand that would connect him with his clients in a more dynamic way.

 

Through a strategic session with Peter we developed a better understanding of his project goals and planned a custom set of solutions to elevate his brand and defined key components to guide the creative.

Defining the brand

During a one-hour strategy session with Peter we were able to highlight the personality of the brand quickly and produced some of the following to inspire our creative team.

Defining The Brand Session

RESULTS

What we learned

We crafted a thoughtful brand positioning statement to help guide us along in the creative process by pulling out some of the strongest connecting keywords.

Brand Positioning Keyword

RESULTS

Brand Positioning Statement Session

RESULT

"Dr. Peter Langton leads goal-oriented coaching for organizational leaders that develop individual executive confidence to be empowering and effective leaders."

Our discussions with Peter revealed his creative approach to supporting his clients grow and achieve their goals in a purposeful way that instills confidence.

Branding

Peter came to us looking to create a distinctive and memorable brand that conveyed professional development, out-of-the-box thinking and credibility. Our team conceptualized a variety of identities that conveyed this growth and creativity and Peter selected our abstract and modern option to roll out across the company collateral. 

WHAT'S NEW

We are proud to be named one of the top creative and design agencies in the U.S. by Clutch.co. This is a humbling experience and we thank our team members who make our clients look amazing day after day.

Discuss Your Vision.

DENIS ROBICHAUD DESIGN, LLC
P.O. Box 3627

Pawtucket, Rhode Island 02861

Toll Free: (845) 293-3746