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Reinvent the existing brand and elevate the business to national scale in which it thrives.


A completely new and cohesive brand inclusive of company logo, product brands, printed marketing materials, website, brand photography, and promotional videos that highlight the company and the key services they deliver.

Scope of project


New Branding and Identity Design

Branding Style Guide

Market Research and Testing

Printed Marketing Collateral

New Website

Brand Messaging

Brand Photography


Motion Graphics

Video Production

Video Editing

How we got started

Dr. Amy Boutwell, a national speaker and thought leader in the area of Healthcare Redesign, came to us with interest in establishing a more cohesive brand that would connect and differentiate her from her counterparts in the industry.


Through a two-hour strategic session with Amy we developed a better understanding of what she envisioned as the face of her business. We designed a custom set of solutions to elevate her brand and highlight her team approach to instruction and program implementation.

Defining the brand

During a two-hour strategy session with Amy we were able to identify the personality of the brand quickly and produced some of the following to inspire our creative team.

Defining The Brand Session


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What we learned

We crafted a thoughtful brand positioning statement to help guide us along in the creative process by pulling out some of the strongest connecting keywords.

Brand Positioning Keyword


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Brand Positioning Statement Session


"Collaborative Healthcare Strategies offers creative solutions for hospital based medical teams to implement proven solutions in a strategic, proven and relevant way to reduce healthcare costs.”

Our discussions with Amy brought out her passion for supporting her clients in this industry through a team approach to solving the individual needs associated with each healthcare client she partners with.


Amy came to us looking to re-invent her brand in the healthcare space. Our team conceptualized a variety of identities that conveyed her dedication to original thinking and teamwork.

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